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Rao, Purba H.
- Technological Integration and Sustainable Initiatives to bring in Efficiency in Supply Chain in Indian Multi-Brand Retail
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Authors
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1 Great Lakes Institute of Management, Chennai, Tamil Nadu, IN
1 Great Lakes Institute of Management, Chennai, Tamil Nadu, IN
Source
Journal of Supply Chain Management Systems, Vol 6, No 1 (2017), Pagination: 51-60Abstract
In retail industry where the performance of supply chain is of paramount importance, any initiative which would help in making it more efficient would go a long way in getting a competitive edge over others. The objective of this paper is to study the supply chain of Indian multi brand retail and find out how technological integration and green initiatives taken by a retailer can make its supply chain more efficient. For our study, data was gathered from the employees of a retail firm to see their perception of the supply chain in their organization. After analyzing the data, it was found that technological integration and green initiatives do indeed makes a supply chain more efficient.Keywords
Technological Integration, Sustainable Initiatives, Multi-Brand Retail.
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Authors
Affiliations
1 Myra School of Business, Mysuru, Karnataka, IN
1 Myra School of Business, Mysuru, Karnataka, IN